Geoff has worked in the legal field and at law firms for over 20 years. Starting out in the military and then as a graphic designer, his roles morphed into business development where he ultimately became the Director of Client Development for one of the most well-known law firms in Georgia. Geoff shares what he has learned about marketing and business development – including what works and what doesn’t. Geoff talks about the best use your firm’s resources to attract new clients and how to get over the hurdles and fears of marketing. Geoff gives real life examples and talks about approaches to get lawyers and employees engaged. He explains “organically” making connections and not being salesly. Geoff talks about website development and how to look at internet and social media marketing. We talk about golf as business tool, making lists to indentify potential clients, lawyers as sellers/do’ers and coaching vs. collaborating.

Geoff just launched Justified Client Development where he is partnering with law firm clients to help them become more successful in all aspects of revenue generation to include Alternative Fee Arrangements for Litigation, Building a Corporate Recoveries Practice, How to Create a Culture of Business Development, Training Marketing and Business Development Staff, Using Data to Make Business Development Decisions, How to Use Case Tracking Software to Win Business, How to Win Business Through CLE Presentations, Voice of the Client Panels, Building a Law Firm Sales Team, Building a Network in the Legal Industry, Maximizing Every Opportunity to Develop Business. He is working with law firms of all different sizes and practice areas and has implemented specific plans for each of his clients.

Geoff is also a talented musician who spends his free time playing in bands. This includes being Bono in a U2 cover band.

You can reach Geoff at Geoff@justifiedclientdevelopment.com.

As always, this podcast is powered by the J. Stein Law Firm – a personal injury law firm in Atlanta, GA – www.jsteinlawfirm.com.